This design system aims to give Panera a base branding throughout the year. This makes it easy to transition from season to season and advertise time-specific goods. The process for this design began with creating a moodboard to get the general feel of each time of year. I then sketched ideas for various blocks that could be put together like a puzzle to reflect each theme. Once the sketches had been solidified I moved into Illustrator, made the blocks, and put them together in Figma to form flat designs for various products. The result is a design that’s cohesive, yet individual for summer, fall, winter, and spring at Panera.